If you read my blog regularly then you know that I am very big on consumers taking control of the gaming industry through organized management of our spending practices. I often write pieces calling for people to actively take charge of the industry’s general direction through boycotts and selective support of certain products and practices. I have on more than one occasion been accused of hyperbole and over dramatization of the situations I write about. Part of the reason for this is that I’m usually looking at the big picture which means predicting long term repercussions that can and often do take years and even multiple generations to manifest. All the way back in 2013, when my blog was still hosted on IGN, I wrote a long post where through thorough analyzation and educated guesses based on past events, I predicted that SONY and eventually Nintendo would ultimately do exactly the same bullshit that Microsoft was doing at the time with XBOX. This post was focused mostly on practices surrounding things like paid online multiplayer access, paid DLC content, and the general direction of all three companies. At the time, many people viewed SONY as the player friendly company that had our best interests in mind while Microsoft was the greedy, evil corporation who only cared about profits. Nintendo was the good egg that would never betray us. Now, five years later, SONY is pretty much the equivalent of Microsoft when it comes to management of their platform and Nintendo is steadily following suit with paid DLC, season passes, and literally this week they will be implementing paid online multiplayer subscriptions. I was right on literally 100% of my predictions about the way the industry was going five years ago. They called me a madman. They called me paranoid. But I knew I was right. Sadly the post no longer exists because IGN removed all user blogs from their website, but I probably have the original draft in a Word document somewhere if anyone really wants to read it.
So in that context, we really need to talk about Nintendo Switch Online. Last week, Nintendo published their latest Nintendo Direct. Overall it was pretty solid. But with less than a week prior to going live, they finally gave some actual concrete details about their new subscription based online service. It is in every way a tragedy. It’s insulting to gamers. It’s not offering anything of value that we didn’t already have for free. And it doesn’t even compare to its competitor services in application or value. Similar to when Nintendo replaced Club Nintendo with My Nintendo, it’s a total shit show.
Let me quickly summarize what the service looks like. For $20 a year, or $35 a year for a family plan, which still needs to have more concrete details published, you get cloud saves, online multiplayer, the ability to use your smart phone to talk to other people in the games you’re playing multiplayer with (you know because it’s a phone), access to a supposedly constantly growing library of NES games, most of which you already own in some other form or have already played and don’t care about anymore, and you get access to “special offers”. These offers currently include the “opportunity” to pay $60 plus I assume shipping (and possibly tax) to buy NES themed Joy-Con controllers you don’t actually need to play any of the NES games and a special Splatoon 2 skin representing an e-Sports team you don’t care about or probably even know. New offers will supposedly be added in the future but for now that’s all there are. It’s objectively a bad service. Not to mention it’s on a platform with a very limited library of popular multiplayer games. If you don’t include Splatoon 2, Mario Tennis Aces, and the unreleased Smash Bros. Ultimate there’s almost no reason to even care about multiplayer on the Nintendo Switch. There are a scattering of games here or there that have multiplayer. Like I play Just Dance online all the time. Some people still play Mario Kart Deluxe and even ARMS online. There are some indies like Overcooked 2. But for the most part the Switch is not a multiplayer platform. You’re buying games like The Legend of Zelda: Breath of the Wild and Super Mario Odyssey. Remember that even the upcoming Super Mario Party won’t have full online capabilities. You’ll be able to play a select list of mini-games against other players online and nothing else.
The Switch simply is not a platform that has enough dedicated AAA multiplayer value to warrant charging people for the service. And the other benefits are so minuscule and in some cases downright insulting that charging anything for them is egregious. You can’t even send messages to people directly through the console. You have to use your phone. Who in their right mind thought it was acceptable to charge people a fee to use their phone, which they’re already paying a fee to use, to send messages? That would be like buying a soda from McDonald’s and then being charged an additional fee to drink it inside the McDonald’s. To top it all off, Nintendo has decided that they can get away with this because they’re only charging $20, which is cheaper than PS+ or XBL. That’s not a justification. You don’t get to offer a shitty, totally unwanted service at a lower price than a competitor’s service and expect people to be OK with it. Because as much as I hate paying for PS+ at least it’s a subscription that actually provides me with services. I get free current gen games with the service. I get discounts on new games with the service. I can do things like send messages, send pictures, and create chat lobbies with friends on the console with the service. I can even shareplay with the service. It’s overpriced for sure. The games they’ve been offering in the last few years are much lower in value than in the PS3 era for sure. But it’s still a service that has general value above what I was getting when it wasn’t a mandatory service. Nintendo Switch Online offers none of that except cloud saves, which I don’t need in the first place on a portable console with an SD card memory system. My saves are fine. So we need to fix this.
Usually when I write posts like this it’s about long term issues concerning specific games or services that will have an effect on the future of gaming. But in this case, we’re literally talking about today. Yes there are long term repercussions for supporting Nintendo Switch Online, but the short term effects are just as noticeable and important. The service goes live tomorrow. I don’t want to be insensitive about the fact that the Direct was postponed because of a natural disaster, but it’s very suspect that we were given actual details about this new online service less than a week before it goes live. By all rights I should have published this post days ago but I didn’t even have enough time to properly analyze the details of the service and get the post prepared until now. Usually I publish my blog posts on Wednesdays but this was too important to delay till after Nintendo Switch Online goes live.
Just like we did with XBOX One when it first announced always online, or with Star Wars: Battlefront II, we need to actively and loudly boycott and publicly declare our disgust with Nintendo Switch Online in its current form. Do not give them the ability to take this service forward in this way. Yes I understand that I’m asking you to not enjoy some of your games that you’ve already purchased to their fullest extent. I too own ARMS and Splatoon 2. I too plan on purchasing Smash Bros. Ultimate day one and realize that the experience will be crippled for many people without the ability to play online. But we need to think long term here. This is a crucial moment because it will shape the way Nintendo handles online service forever. With this platform and all future platforms, this is a watershed moment. A moment that we didn’t properly handle when XBOX Live Gold was first announced. A moment that we didn’t take seriously enough when PlayStation Plus was turned into a mandatory service. We have an opportunity here to tell Nintendo an emphatic NO. That we will not allow ourselves to be taken advantage of simply because the price is lower than what Microsoft and SONY are charging, which are also overpriced services we shouldn’t be paying for in their current form either by the way.
I’m not saying we should never be willing to pay Nintendo for an online service. I don’t want to pay for such things and I genuinely believe we shouldn’t have to pay an additional fee just play the games we already paid for. But I already pay and have paid SONY for online multiplayer for a number of years. So it would be hypocritical for me to deny Nintendo the same privilege. But I’m not going to just hand them money for a subpar service just because they’re charging less for it. I’m calling for a boycott to incite change to the service. Not a permanent decision never to pay them for online multiplayer. What we need is to hold out as a group of concerned and conscientious gamers until we get a service that works for us and compares to the other services we’ve already been paying for. That means the essentials of course such as working online multiplayer with better servers than we were already using when multiplayer was free. It means a working messaging and voice chat system that doesn’t require us to own other forms of hardware that have nothing to do with the console we’re playing our games on. It means cloud saves that aren’t deleted when you unsubscribe or let your service lapse. It means not having to check in every week. You will literally lose your service continuity if say you got married and didn’t take your Switch on your honeymoon. That’s absolutely ridiculous. It means a library of current gen games made available as part of the service at no additional cost. It means noteworthy discounts on new games from the e-Shop. And yes that $20 price tag needs to remain consistent even with these additional aspects of the service. Especially considering the lacking multiplayer library to begin with.
As a Switch owner myself who uses my console literally every day, I implore you to stand with me on this. Do not sign up for Nintendo Switch Online when it goes live tomorrow (September 18, 2018). Hold out. Demand a better service and refuse to settle for the time being just so you can continue playing Splatoon 2 or Mario Tennis Aces. Make a small sacrifice in the short term for much better results in the long run. Tweet about it. Post about it on Reddit, Facebook, and every other platform you use. Make YouTube videos declaring your decision to boycott and why. Discuss it while you’re streaming on Twitch. Do not give in to Nintendo’s clear betrayal of their values and user base. This is not the service that the late, great Satoru Iwata would have wanted. We NEED to boycott Nintendo Switch Online right now and not let it even start to get a footing. This is not just crucial for Nintendo users, but for all console gamers. If this service is profitable, it will only serve to show Microsoft and SONY that they can lower their service quality, even more, and still get away with it. Now is the time for action. It may only be $20 today but that $20 means a life time of regret for gamers present and future.
Thank you for reading.