Sony recently announced that there would not be a PlayStation presence at E3 in 2019. The reason hasn’t really been expressed yet other than some bullshit PR speak about looking for new options to connect with their fans, but many theories are of course swirling around the internets. Now I’ve been very critical of E3 for many years now, as has been shown on this very blog. I’m a 100% in support of Nintendo’s choice to do pre-recorded Directs. I love the fact that they do multiple a year because they produce them in advance for less money than the price of doing a single E3 presentation, which gives the public even more information about games (and pricing) in advance of release. I have many complaints about the E3 format, specifically the fact that it’s not open to the public. They did allow for some public passes to be sold at this year’s E3 and I did commend them for that in my E3 2018 post. But in general it’s still too little.
My main problem with E3 is that in 2018 it’s still a media focused shill operation. We don’t actually need established gaming media events in 2018. We have the technology for studios and publishers to convey information and demos directly to the public. The media no longer serves as the gateway between consumers and studios. I can directly tweet a studio a question or complaint about a game and get a response, and I have. In fact I tweeted and got a response from Ubisoft last month. Now in this specific case it wasn’t about the experience of playing a game but I did have a question about a game and got an answer directly from the publisher in a matter of hours. What do I need IGN for when I can talk to the developers or their direct representatives directly? We can have playable demos. Sadly these have become less common as technology has progressed, which makes no sense, but the point is I don’t need to watch some asshole I don’t like play a game I’m curious about to decide whether or not I want to buy it if the developer can let me try it myself from the comfort of my home, which they have been able to do since technically the PS2. Or before if we count demo discs. I don’t need to read some crappy paid review/long form ad to figure out if I should buy a game if I can just try it myself before buying it. That’s why betas are referred to as stealth demos now.
The point is that we don’t actually need media focused gaming events anymore. The media are little more than shills for the gaming industry or political activists pretending to actually know anything about what gamers are really thinking. It makes way more sense to either have only gaming events that are open to the public to see and try new games or do away with such events altogether and have all publishers make their own Nintendo Direct style videos and release playable demos for download. I’m not saying E3 should be ended permanently. I’m saying what E3 currently is should be ended permanently. It’s an outdated concept. So if it’s for the right reasons, I’m all for Sony pulling out of E3 indefinitely.
At the same time, we don’t actually know if Sony pulled out of E3 for the right reasons. There are a number of theories floating around. Some of them, if correct, are completely valid and acceptable reasons for Sony to not attend E3 2019. Others, not so much.
If Sony has decided to quit E3 in order to revolutionize the way they present games to the public by making their own direct to consumer presentations, events, and demos, then I am all for it. I would love to see a PlayStation Direct. Even better if, like Nintendo, they do multiple a year. I would love it if PlayStation made prerecorded videos about upcoming titles and released demos to go with them. If that’s the future of PlayStation presenting information to consumers, bring it on. Even if it’s the same presentations they already do at E3 but as their own PlayStation focused event/stream, I’m fine with that. They have PlayStation Experience already, and that’s better than E3. It is open to the public to buy tickets. It does have playable demos for the public to try. If this is the future, cool. But I don’t necessarily believe either of these reasons are why PlayStation pulled out of E3. Let’s also not forget that they cancelled PSX 2018 as well.
Another theory going around, and I do believe this is the correct one, is that Sony doesn’t have any new big projects for the PS4 that haven’t already been announced so they didn’t want to spend the money, time, and effort to attend E3. This is a bullshit reason that is completely unacceptable. Let’s be clear about a few things. Assuming there are no other PS4 projects in the works that we haven’t already heard about, that in no way means that we don’t want/need more information, gameplay footage, and demos of projects we do already know about. I still don’t know what the hell Death Stranding is about. Or even what the gameplay actually is. I want more information about The Last of Us 2. I would quite literally consider masturbating to more footage of Ghost of Tsushima. And where’s gameplay footage of Nioh 2 while we’re at it? I don’t need them to announce a single new game.
There are plenty of games I already know about that I just want to see more information and footage of. That’s enough of a reason to go to E3. If that’s the reason they’re not going, it’s bullshit. I pay too much money for games, DLC, paid online subscriptions, and such for them to be pinching pennies. I overpay for the privilege to see E3 footage. That’s part of the deal. If they want to save money, I better damn well start seeing those savings translated to me, the consumer. If their cost of operation goes down, prices need to go down. Because profits sure as hell aren’t. And prices sure as hell haven’t. The excuse of “we don’t want to put the effort in to show you games we know you’re going to buy already” isn’t a valid one.
Even more worrisome is the theory that the PS5 will be announced soon and that all the aforementioned games and any other projects currently unannounced will be released for that console. Personally I don’t need a PS5 any time soon. I’m very happy with my PS4 hardware wise and I don’t even have a PS4 Pro. It plays my games fine and they look beautiful. If it still runs games smoothly, it’s all I need. So delaying everything to the PS5 doesn’t help me. Rushing out the PS5 doesn’t help me. Because I don’t want to buy a new machine to replace a machine that still works just fine. Now hopefully the PS4 will be like the PS2 where even though the next console is out, they continue to release games on the predecessor for like another decade because they still run acceptably. And let’s be honest, PS5 games will run way better on the PS4 than PS3 games ran on the PS2. So there’s not really any reason to force me to buy a new console. But even if we assume, all the new games will be on the PS5 and PS4, that’s no excuse to skip E3. They don’t get to slack off for a year and just ride the high while waiting for what their analysts believe is the best time to announce/release the next console. I’m a consumer today. I just bought multiple PS4 games in the last month. They haven’t stopped taking my money so they don’t get to stop doing their jobs. One of their jobs is relaying information about upcoming games to the consumers. So even if all the aforementioned games are being released for the PS5, if they’re going to be released on the PS4 as well, and they should be, then they need to be talking about them now. Not after they decide to announce the PS5. Especially if we’re talking about games that have already been announced to the public.
Now I hope I’m wrong. I hope this isn’t a PS5 delay ploy. I hope we’re about to enter the age of PlayStation Directs. I’m fine with E3 ending altogether, because we know XBOX can’t carry that event on its own. And I have no love for some middle man company that makes its money by charging companies that actually make products for the “privilege” of showing those products off in a physical venue while selling tickets for profit in an age where a kid in Malaysia can download 4K HD porn on his phone. That doesn’t make any sense. And if all those hack journalists have to work just a little bit harder to write think pieces about how the world is being destroyed because edgelords are beating up feminists in Skyrim Cowboy Edition, I’m fine with that too. Hopefully this is the beginning of something great. An age of gaming transparency where consumers have direct access to publishers and developers, the likes of which we have never seen before. Most likely it’s not.