If you’re reading this it means you survived another Black Friday. Congratulations. I hope that you’re not too traumatized, either physically or mentally, from any of the horrors you might have seen while out hunting for deals. As has been the case for a number of years now, my Black Friday was once again a purely digital shopping experience. It wasn’t all fun and games while I sipped cocoa in my pajamas, but I do miss the thrill of being on the ground hunting in the traditional way like the shoppers who came before me.
Let me start by saying that in general this was a much better Black Friday than last year’s. Black Friday 2017 was as bad as the rest of 2017. This year we had some actual deals and even in a fully digital marketspace, like I had, we had to actually shop around and locate the best prices. I bought double the number of games I did last year because there were just so many great deals between the various digital storefronts I visited. Many stores were changing prices throughout the last week through Cyber Monday, so it was imperative to stay diligent in the pursuit of discounts. This is the way Black Friday is supposed to be.
As far as my personal list going into Black Friday, I managed to snag seven of my hoped for titles. That’s two more than last year but due to the volume of titles in this year’s list compared to last year’s, it’s only a 5% increase in success rate. That being said, I did actually manage to find a couple more titles from my list at the prices I wanted but was unable to get them because of limitations like “in store only”, which I cannot do, or I found the game at/below the price I wanted on the wrong platform. For instance, I wanted to pay $10 for Shaq-FU: A Legend Reborn. I specifically wanted it on Nintendo Switch, for reasons I still can’t summarize or justify properly, and never found the price I wanted. I did end up purchasing the game but I paid $15 for it, which is 50% higher than what I wanted to pay. I found a copy of it on PS4 for $5. That’s a failure on Nintendo’s part for their hubris and mine for my stubbornness. I also found some games at the right price but decided not to buy them yet. Middle-Earth: Shadow of War Definitive Edition is the best example of this. I found it for $20 but chose not to buy it last minute because I haven’t finished the first game yet. Overall though, I managed to pick up a lot of games for great prices.
Here’s what I managed to get from my original shopping list.
- Crash Bandicoot N Sane Trilogy (Nintendo Switch) – $25
- I overpaid by $5 to get the Switch version. I actually did find the PS4 version at my desired price but I really wanted it portable for some reason.
- Injustice 2: Legendary Edition (PS4) – $18
- I beat my desired price by $2.
- Cuphead (PC) – $7
- It took some maneuvering but I managed to beat my desired price by $3.
- Hellblade: Senua’s Sacrifice (PC) – $15
- Shaq-FU: A Legend Reborn (Nintendo Switch Physical) – $15
- I overpaid by $5 to get the Switch version. I actually did find the PS4 version at half my desired price after already purchasing but it was an in store only deal.
- Just Dance 2019 (Nintendo Switch) – $25
- Sonic Mania Plus (PC) – $9.28
- I gave up on the Switch version but was able to get the PC version for $5.72 below my desired price by purchasing the game and DLC separately.
I also managed to find South Park: The Fractured But Whole, Middle Earth: Shadow of Mordor, Shadow of the Tomb Raider, Fist of the North Star: Lost Paradise, and Assassin’s Creed: Origins at or below the prices I wanted but was unable to get them or chose not to get them because of extenuating circumstances.
I also managed to find a Garmin Vivosmart 4 Fitness Watch for $99. $10 higher than I wanted to pay but it came with a two year warranty so I felt that it was worth the extra cost in case my girlfriend breaks it.
What is more impressive is the number of games I got that weren’t on my list because of how good the deals were. I bought three times the number of off my list games than I did last year. And I actually wanted to buy more but couldn’t because of in store only limitations and some region locked prices. The one I was most angry about not being able to get was a physical version of The Banner Saga Trilogy on PS4 for $10. Best Buy screwed me with an in store only deal.
- Wolfenstein 2-Pack (The New Order + The Old Blood) (PC) – $9.89
- The BIT TRIP Collection (Includes 6 games) (PS4) – $0.99
- Getting Over It with Bennett Foddy (PC) – $4.79
- 1 Year PS Plus – $40
While this wasn’t the best Black Friday I’ve ever had, it was a great improvement over last year’s disappointing month of lackluster sales. I’m most happy about the fact that I finally managed to get Cuphead. I’ve been waiting to be able to get that for under $10 since before it released. I had started to lose hope that it was ever going to happen.
One thing that surprised me a lot this year was how vastly different the prices were between the Taiwan and USA digital markets. Because I live in Taiwan but have American accounts that I started when I was still living in the states, I end up looking at both sets of prices for UPLAY, Steam, and a few other digital stores. Taiwan gets considerably better prices. For example, the reason I didn’t buy Assassin’s Creed Origins was because if I had wanted it on PC, which admittedly wasn’t my ideal platform, from the US UPLAY store it would have cost me $39.99 but with the 20% additional discount they were offering for 100 UPLAY coins I could have gotten it for $32. In the Taiwan UPLAY store the starting price was $31.50 and the 20% off dropped it down to about $25.20. I absolutely would have bought it at that price but the Taiwan UPLAY store wouldn’t allow me to claim the additional 20% discount. Issues like this kept me from buying some other games I really wanted as well.
In general, I’m happy to see that Black Friday this year was much better than last year. I saw some amazing deals that were irrelevant to me such as God of War for $17. If I didn’t already own it, I would have for sure purchased it at that price. The Steam sale had a lot of great deals but the store wasn’t organized as well as I’ve seen in past years so I actually missed out on buying some games because some prices were limited time only, causing me not to see some stuff till it was already too late. The PSN sale was fairly decent but the Ubisoft titles, which were some of the most noteworthy in the sale, were not discounted nearly enough.
GOG was a straight disappointment because they really only offered the same sales we’ve now seen countless times. Like The Witcher 3 GOTY for $20. That’s a great game but that price is nothing new. The point of Black Friday is to have the best deals of the year. Not the same deals over and over. And a lot of their prices weren’t even better than Steam and PSN. I was actually going to buy The BIT TRIP collection on PC but the price on GOG for all six games was like three times higher than on PSN. Their price for Runner 3 was way higher than Steam’s limited time promotion for the game and almost three times higher than the Steam Taiwan price.
For physical stores, Best Buy and Amazon had the best deals this year. Best Buy actually had the best deals but because so many of them were limited to in store only, it was impossible to fully take advantage of all their offerings for me. Something I noticed on multiple store fronts, including digital, is that prices weren’t fixed or constantly descending. This is not supposed to happen on/during Black Friday weekend. All prices are supposed to be fixed or continue dropping as demand waivers and supply clears. Some prices went up and that goes directly against the purpose and practice of Black Friday where the main goal is supposed to be clearing stock for the Christmas season and New Year stock.
Of course the most disappointing company for every Black Friday is still Nintendo. Whether it’s physical or digital, their prices are always the highest on the market even with the lowest hardware specs. The fact that I paid three times the value of Shaq-FU: A Legend Reborn is par for the course with them. The only game that was actually properly priced for the Switch was Just Dance 2019 and that only applies to the physical version. The reason I put $25 on my desired price list is not because I was guessing at the price. It drops to that on multiple stores every year and I almost always buy it from Amazon. But I could have gotten the physical version on any platform, including the Wii, for $25 just like with 2018, 2017, and so on. But the digital version on Switch was $28. I’ll never understand why they feel like that’s OK. I had hoped to buy Super Mario Party and possibly even Pokemon Let’s GO Eevee but those prices didn’t move a cent.
I hope this year was the beginning of a trend of making Black Friday meaningful again. Last year was worrying because it showed a continuance of a trend in declining Black Friday deals quality. This year went in the other direction. I hope that continues for Black Friday 2019.
How did Black Friday go for you this year? Did you see any notably great deals? How did it compare to last year for you? Let me know in the comments.