I am weighted down by all the games I bought during Black Friday sales this year. Black Friday deals were interesting this season. Last year I bought ten games, seven of which I was targeting from an original list of 17. This year I bought 21 games, only five of which I was specifically targeting from an original list of 16 games. So my targeted success rate has gone down slightly but my rate of total acquisitions has increased considerably. I definitely don’t need to buy any more games until Black Friday next year, but we all know that’s probably not what’s going to happen.
In many ways this was a much better Black Friday than last year’s as far as total deals available and the quality of them. But there were also some really terrible occurrences. Specifically GameStop and Rakuten really disappointed me. It seems that for some larger game distributors the term capitalism has become synonymous with the term nationalism. Here’s the deal: consumers have rights. Consumers have a right to privacy for one. American consumers specifically also have rights such as the freedom to live and work where they choose. They do not have the right to force businesses to change the way they conduct business, but they do have the right to be treated the same as any other American consumer regardless of their location when making an order. Both GameStop and Rakuten have decided that this is not the case and this cost me games I wanted to buy at the prices I wanted to buy them at.
Apparently GameStop has just recently changed their website and have now region locked it to be inaccessible by anyone outside the United States where their own country doesn’t have a branch, which are just a few places in Europe. Literally two days before Black Friday I was able to access GameStop’s website from here in Taiwan. The day of Black Friday I was no longer able to do this. I tried from multiple desktops and my phone to no avail. Then I looked it up on Reddit and found that countless other people around the world were having the same problem.
Rakuten, a Japanese company, was the only place during Black Friday that I found selling both Link’s Awakening and Luigi’s Mansion 3 at my desired $40 price point. This required you to purchase both games at the same time and use their 20% off Black Friday discount code. I was happy to do so. Rakuten’s US site doesn’t accept foreign credit/debit cards. No problem. I’m an American born citizen with a bank account from an American banking institution. Rakuten doesn’t ship outside the US. No problem. I’m an American born citizen with an American shipping address. And not a P.O. Box mind you. I have an actual home address I have things shipped to in the US. This is literally where I ship 100% of my Black Friday purchases. I made the purchase, it showed up on my bank statement, and then less than an hour later my order was cancelled. Long story short, they cancelled my order because I had made the purchase from an IP address outside the US. It didn’t matter that I’m an American. It didn’t matter that I paid with an American banking institution in USD. It didn’t matter that I was shipping to an American home address. All that mattered to them, and Gamestop, was that I wasn’t standing in the United States when trying to make my purchase.
These sorts of location based limitations are a problem. They go against the rights of consumers, they ignore the fact that the world is now a global market, and they personally infringe upon my rights as an American. I was not demanding special treatment in my attempt to make purchases from these two businesses. I wasn’t using foreign currency or a foreign banking institution. I wasn’t shipping outside the US. Nothing I was attempting to do was illegal or an inconvenience to either company. I simply wasn’t in the US at the time of purchasing. Now I happen to live outside the US for work, but that’s not their business. What if I was traveling? What if I was seeking medical treatment outside the US for whatever reason? It doesn’t actually matter. My business is my business and I should be able to purchase American goods and services with American money to be shipped to American addresses from anywhere in the world.
Some sellers are great about this sort of thing. Amazon, for instance, doesn’t give a shit where I’m located when I make a purchase. They will even ship stuff to me in Taiwan and let me use my Taiwanese bank card to buy it. I don’t ship to Taiwan because of shipping costs, but the fact that I can shows why Jeff Bezos is as rich as he is. He puts profit before prejudice, like any good business owner should. Ultimately I was not able to get Link’s Awakening or Luigi’s Mansion 3 because I couldn’t find it at the appropriate price point anywhere else. And had they have told me why my order was cancelled before their sale ended, I would have had someone else repurchase the items for me from an American IP address. Which leads me to another big issue that consumers need to stop putting up with.
Because of my location, I have had a number of issues with online purchases over the years. Now as I said, I don’t believe that I as a consumer have a right to inconvenience or change the way American businesses conduct normal operations. But I do believe I as an American citizen have the right to the same treatment as any other American consumer and that when a company fails to deliver that they should be held responsible for fixing the issue at no additional cost to me. I buy a great many items, usually games or gaming related hardware, during sales at discounted rates. One of the most ridiculous practices among many different online sellers is that when they screw up an order, for whatever reason, the consumer is forced to lose out on the original purchase price. Here is an example. It’s Black Friday and you buy a game on sale. The site accepts the order and then later cancels it. You contact them to find out why the order was cancelled. You get a response after the discounted price period has ended. They admit that the order cancellation was a mistake and tell you how to complete the order successfully with a second try. They refuse to let you repurchase the product at the discounted price because the sale has ended. Why is it my problem that the sale period has ended when the seller has already admitted fault in writing? In that situation, the seller needs to reissue me the purchase at the discounted price manually. I don’t care how their system is coded. I made a legal purchase and they cancelled my order by mistake. They should honor that purchase price. Not try to cheat me into paying more for an item I originally purchased during their imposed discount period. That’s completely unacceptable. Honestly I will probably never consider buying an item from Rakuten ever again because of this experience.
On the positive side, I have to really commend Best Buy for their performance this Black Friday season. They provided free shipping on all purchases regardless of dollar amount and delivered fast. I made a purchase on the Sunday before Black Friday and it was delivered by the Wednesday before Black Friday. That’s phenomenal service. It begs the question why are people even letting Amazon charge a premium subscription fee for Amazon Prime memberships just to get fast shipping? And why are we putting up with a $25 – $35 minimum purchase amount to get free shipping, that’s not fast, when not a Prime subscriber? Best Buy has shown that it can be done fast and efficiently for free, at least in the holiday season if not year round. Consumers are being strong-armed into throwing away money when we clearly don’t have to be.
As far as game purchasing in general, I was impressed by a number of deals but also found that a lot of games I was targeting were just a little inflated this year. I consider myself fairly good, due to experience, at judging the market value of a game. I don’t believe in the modern line that games are art and thus can’t be evaluated accurately for cost. I do agree that games are art. But I also believe that games are a digital entertainment product that can be sold an unlimited number of times, produced for a massive consumer base, and exist within a comparative market. Yes I can put a price on your art. No that price is not based on what a developer, publisher, or even distributor wants that price to be. It’s based on comparative value of products and market trends. When I say a game is worth $20, it’s because I’ve done the research by checking out what the game offers, how much content it has, what it sold for at release, how old it currently is, and what it has been sold for in the past, as just a few of the many specific factors that should be taken into account when determining appropriate Black Friday price points. The prices I choose aren’t just pulled out of thin air. They’re based on a tried and true system of long term market analysis. Now I don’t consider this an exact science, but I do consider it a working system with established rules that can be observed with accuracy more than 80% of the time. So when I see games being priced above my estimations, I consider them to be failures on the part of sellers to adhere to the rules of the system out of greed. And let’s be clear, companies get away with being greedy all the time. That doesn’t change the fact that they’re overcharging for a product within an established pricing system.
I consider my estimations fair. I consider estimating within $5 of the final sale price during Black Friday to be an acceptable level of accuracy but that doesn’t necessarily mean that I’m willing to pay up to $5 more than my declared price point for every game. Some games I will depending on the situation. For instance, I paid $24 for Shadow of the Tomb Raider – Definitive Edition. I deemed the appropriate price point to be $20. The game is more than a year old and Rise of the Tomb Raider 20 Year Anniversary Edition was sold the Black Friday after it released on PS4 at $20. I chose to pay the extra $4 here because I played the first game, Tomb Raider (2013) for “free” via PS Plus. So between three games, at least two of which I enjoyed quite a lot and presumably will the third, I paid a total of $44 to play including all the DLC for the second and third game of the series. I can live with those numbers. From my targeted list this year, there were eleven games that were overpriced for Black Friday pricing standards, five of which were within the $5 estimation range, four of which I still paid for even though they were in fact overpriced by up to $5. There were also games that came in under what I estimated them to be. I bought quite a few of these.
One thing that made me really unhappy is the increasing price of PS Plus (12 month subscription). In the PS3 era, PS Plus was both a considerably better service and considerably cheaper. I remember buying it on sale for $35 and getting a $5 credit for PSN. Now it’s “on sale” at $45, the service offers way less in terms of actual rewards/returns, and the sale price keeps going up. Last year I paid $40. I don’t like this trend. Especially now that we’re not getting PS3 or Vita games and the number of PS4 games is limited to just two a month. XBOX Live Gold was maligned for years because of the low quality offerings and now it has been the superior option for about two straight years in a majority of cases.
As I said, it was a great year of buying games as far as volume is concerned. Here’s everything I managed to pick up this year. The ones from my original targeted list are marked with a star.
- Yooka-Laylee: The Impossible Lair (PS4)
- Yakuza 0 (PS4)
- Yakuza Kiwami 2 – Steelbook Edition (PS4)*
- Yakuza 6: The Song of Life – Essence of Art Edition (PS4)
- NieR: Automata – Game of the YoRHa Edition (PS4)
- Kingdom Come Deliverance – Royal Edition (PS4)
- We Happy Few – Deluxe Edition (PS4)
- Anthem: Legion of Dawn Edition (PS4)
- Man of Medan (PS4)
- Devil May Cry V – Deluxe Edition (PS4)*
- Shadow of the Tomb Raider – Definitive Edition (PS4)*
- Collection of Mana (NS)
- Just Dance 2020 (NS)*
- Castlevania Arcade Collection (NS)
- The Banner Saga Trilogy (NS)*
- Super Monkey Ball: Banana Blitz HD (NS)
- Contra Rogue Corps (NS)
- Thumper (NS)
- Lichtspeer (NS)
- ReCore – Definitive Edition (PC)
- SuperHot (PC)
In addition to this fairly solid haul of games, I also managed to get a few other items at discounted prices.
- Elgato Stream Deck (15 Keys)
- Amazon Fire TV Stick 4K
- Nintendo Switch 80 Cartridge Carrying Case
- 12-Month PS Plus Subscription
I’m really glad that I was able to get an Elgato Stream Deck. As I said in my Black Friday lead up post, this was probably the most important buy for me. I loved the Stream Deck when I got to demo it a while back and I’ve been waiting for the price to go down on one for quite some time now. I actually missed out on a sale some months back because Amazon sold out before I got home from work to place the order.
In general, I have to say that with all its problems, some of which were quite serious and disheartening, this was a much better Black Friday than last year. Specifically because of the number of releases from this year that went down quite a ways in price. Just looking at The Game Awards’ GOTY nominees, literally four of them were on sale with two of them being more than 50% off and the other two just under 50% off depending on where you were shopping. While not all their games were discounted, even the Switch had some fairly respectable discount offerings this year. I picked up eight switch games compared to last year’s three. Even Pokémon Sword & Shield could be found at a discount. And the truth is that even with all the stuff I did buy I managed to stay under my maximum budget for Black Friday by quite a bit. It was truly a good Black Friday year.
How did Black Friday shopping go for you this year? Let me know in the comments.