If you don’t already know, there’s a new TV show that just came out called Titans. It’s a live action series based on the Teen Titans comic book series. Many more people today probably know this IP from one or both of the cartoons: Teen Titans and Teen Titans GO!. This new show is live action and like with the DC movies, appears to have a much darker tone than either of the cartoons. At the time of writing this, not a single episode has officially aired. By the time this is published, according to the release schedule, exactly one episode will have aired. And yet even though not a single member of the unaffiliated public has seen a single episode of the show, I can already say that there will be a Titans season 2. This is not my opinion. This is not a prediction. This is a reported fact by multiple credible sources that Titans has already been greenlighted for a second season.
I don’t want to talk about the show. In fact, I can’t talk about the show, because like everyone else, I haven’t seen it yet. What I want to talk about is the fact that a show that no normal consumers has ever seen, that has already gotten a ton of negative reception just from the trailers, is already guaranteed a second season. This is a big problem for me.
The public is supposed to shape the direction of entertainment. That’s how pretty much all capitalism is supposed to work. The market demands what it wants and companies produce what the market wants. In some ways it’s the purest form of Democracy. But more importantly, it keeps entertainment media companies in check. It’s a problem when companies can control what the public sees and experiences regardless of the public’s opinion on it. It’s a problem when the people say they want, or more importantly don’t want, something and companies make a profit while completely disregarding or even blatantly going against those demands. It’s a problem when companies are able to operate with no oversight and no repercussions regardless of how bad their decisions are. Let me be clear, I’m not saying Titans is a bad show and shouldn’t get a second season. As I’ve already stated, I haven’t seen it so I can’t make that judgement. But the fact that it’s already guaranteed a second season regardless of how the public feels about it is not a good thing. It indicates that our opinions and demands as consumers are meaningless.
In the American system of television, where shows go on for as long as they can retain value (viewership, high ratings, and advertising sponsorships), getting an additional season used to mean something. It meant a show was good enough for people to want an entire additional year (depending on how the seasons are broken up) of that show. It meant all the actors, producers, directors, and other staff members had earned their paychecks and were being given permission from the public to keep their jobs. Those additional seasons were proof of the value of that show. And the relationship between the studio and the public was symbiotic in nature. But if shows are just gonna get additional seasons regardless of whether or not the public likes them, how are we as consumers supposed to get the content we want?
You see the same thing happening with games and movies now too. They create franchises from the ground up without verifying that people even want the content. No one wants a Suicide Squad 2. The first one was terrible and the public doesn’t want a sequel. I’m glad James Gunn is writing the sequel if it has to happen. But the fact that it’s happening shows the studio’s complete disregard for the public’s opinion. Shitty games are getting sequels all the time now. Standalone games rarely exist anymore. Some studios have even publicly said that they won’t build them any longer. Destiny was bad. Everyone agreed it was bad. It had some good qualities, but ultimately the people were not happy. But they were already making Destiny 2 before the first raid dropped in 1. And that’s after they had already said there was a 10 year lifespan planned for the first game. This is a problem. They’re supposed to make the games the market wants. Not force the market to play subpar games due to a lack of options.
God of War is a perfect example of how the system is supposed to work. The original game on PS2 back in 2005 was made as a standalone game. No sequels were planned. There were no holes in the plot. It was just a solid game. And because it did so well both financially and critically, they made more of them. The game earned the privilege, not right, to become a full-fledged franchise. And then years after the conclusion of the franchise, demand was still so high that they made another game, which was also excellent and has absolutely earned the right to a sequel. Now I will say that clearly they planned a sequel in advance with the latest game, and I do take issue with that, but remember that we’re talking about game seven, not one. It’s fair at that point to create a story driven saga because you already have the existing market data to show demand. But if a new IP drops and the opening game is already assuming several sequels, that’s a problem.
This sort of project development is especially troublesome in how it allows entertainment production companies to control what the public views with no repercussions. I truly believe entertainers of all types have the right to create whatever type of content they want with whatever inserted messages and politics they want to present. That is the right of the creator. But at the same time, there are supposed to be risks incurred when doing that. The market rewards and/or punishes creators for the content they create. If a company wants to insert a political message or idea into their content and their market doesn’t care for it, that company is supposed to take that feedback and moderate the politics they present accordingly for their next work/installment. If that doesn’t happen, the consumer base will cease to buy their products and they will go out of business. That’s Democracy at work. But if companies no longer have to create at the mercy of their markets they can just say whatever they want. They can subliminally alter the views of large groups of people by presenting ideas with no repercussions. And sure that’s fine when that idea is something along the lines equal rights for minorities. But what happens when it’s something like anti-Muslim propaganda?
The ability for consumers to control and shape the kind of media that ultimately gets produced keeps media companies in check. Yes the check goes in both directions and often progressive ideas are stomped out as well, but I would argue the potential benefits of unchecked content creation are outweighed by the potential negative repercussions. So in my opinion it’s really problematic when movie studios come out of the gate with a new movie IP and state they’re already planning multiple sequels and spinoffs. Glances at The Mummy (2017). I don’t like hearing that a new show already has multiple seasons and other connected shows in the works before the first season has even aired. And while yes I understand that the MCU is probably the greatest multi-faceted entertainment media project/franchise ever created in the history of the world, I think it’s important to realize Marvel had already been making comics, cartoons, and video games for 69 years before Iron Man (2008) released. They had already earned their right to creative control and did their homework in terms of what kind of content to create and the messages that should be presented. And sure DC may be even older than Marvel, but they’ve shown multiple times that they don’t know how to make successful movies and TV shows that the public is happy with consistently. They keep making them, but the people keep being unhappy with what’s created a majority of the time. If anything, DC is the perfect example of why no company should ever consider itself above the opinions of consumers.
I hope Titans is good. From what I’ve seen of the trailers I doubt it will be, but genuinely don’t like seeing comic book related projects fail. I like seeing them succeed. But I cannot condone the idea that the public’s opinion on entertainment is irrelevant and that companies should just do whatever the hell they want because people will probably just watch anyway out of boredom. That sets a bad precedent which ultimately leads to mediocre or even bad content as well as subliminal messaging shaping the public’s views with no ability for us to push back.