The End of E3?

Sony recently announced that there would not be a PlayStation presence at E3 in 2019. The reason hasn’t really been expressed yet other than some bullshit PR speak about looking for new options to connect with their fans, but many theories are of course swirling around the internets. Now I’ve been very critical of E3 for many years now, as has been shown on this very blog. I’m a 100% in support of Nintendo’s choice to do pre-recorded Directs. I love the fact that they do multiple a year because they produce them in advance for less money than the price of doing a single E3 presentation, which gives the public even more information about games (and pricing) in advance of release. I have many complaints about the E3 format, specifically the fact that it’s not open to the public. They did allow for some public passes to be sold at this year’s E3 and I did commend them for that in my E3 2018 post. But in general it’s still too little.

My main problem with E3 is that in 2018 it’s still a media focused shill operation. We don’t actually need established gaming media events in 2018. We have the technology for studios and publishers to convey information and demos directly to the public. The media no longer serves as the gateway between consumers and studios. I can directly tweet a studio a question or complaint about a game and get a response, and I have. In fact I tweeted and got a response from Ubisoft last month. Now in this specific case it wasn’t about the experience of playing a game but I did have a question about a game and got an answer directly from the publisher in a matter of hours. What do I need IGN for when I can talk to the developers or their direct representatives directly? We can have playable demos. Sadly these have become less common as technology has progressed, which makes no sense, but the point is I don’t need to watch some asshole I don’t like play a game I’m curious about to decide whether or not I want to buy it if the developer can let me try it myself from the comfort of my home, which they have been able to do since technically the PS2. Or before if we count demo discs. I don’t need to read some crappy paid review/long form ad to figure out if I should buy a game if I can just try it myself before buying it. That’s why betas are referred to as stealth demos now.

Tweet Ubisoft Big

The point is that we don’t actually need media focused gaming events anymore. The media are little more than shills for the gaming industry or political activists pretending to actually know anything about what gamers are really thinking. It makes way more sense to either have only gaming events that are open to the public to see and try new games or do away with such events altogether and have all publishers make their own Nintendo Direct style videos and release playable demos for download. I’m not saying E3 should be ended permanently. I’m saying what E3 currently is should be ended permanently. It’s an outdated concept. So if it’s for the right reasons, I’m all for Sony pulling out of E3 indefinitely.

At the same time, we don’t actually know if Sony pulled out of E3 for the right reasons. There are a number of theories floating around. Some of them, if correct, are completely valid and acceptable reasons for Sony to not attend E3 2019. Others, not so much.

 

nintendo direct e3 2018

If Sony has decided to quit E3 in order to revolutionize the way they present games to the public by making their own direct to consumer presentations, events, and demos, then I am all for it. I would love to see a PlayStation Direct. Even better if, like Nintendo, they do multiple a year. I would love it if PlayStation made prerecorded videos about upcoming titles and released demos to go with them. If that’s the future of PlayStation presenting information to consumers, bring it on. Even if it’s the same presentations they already do at E3 but as their own PlayStation focused event/stream, I’m fine with that. They have PlayStation Experience already, and that’s better than E3. It is open to the public to buy tickets. It does have playable demos for the public to try. If this is the future, cool. But I don’t necessarily believe either of these reasons are why PlayStation pulled out of E3. Let’s also not forget that they cancelled PSX 2018 as well.

Another theory going around, and I do believe this is the correct one, is that Sony doesn’t have any new big projects for the PS4 that haven’t already been announced so they didn’t want to spend the money, time, and effort to attend E3. This is a bullshit reason that is completely unacceptable. Let’s be clear about a few things. Assuming there are no other PS4 projects in the works that we haven’t already heard about, that in no way means that we don’t want/need more information, gameplay footage, and demos of projects we do already know about. I still don’t know what the hell Death Stranding is about. Or even what the gameplay actually is. I want more information about The Last of Us 2. I would quite literally consider masturbating to more footage of Ghost of Tsushima. And where’s gameplay footage of Nioh 2 while we’re at it? I don’t need them to announce a single new game.

ghost of tsushima
Ghost of Tsushima

There are plenty of games I already know about that I just want to see more information and footage of. That’s enough of a reason to go to E3. If that’s the reason they’re not going, it’s bullshit. I pay too much money for games, DLC, paid online subscriptions, and such for them to be pinching pennies. I overpay for the privilege to see E3 footage. That’s part of the deal. If they want to save money, I better damn well start seeing those savings translated to me, the consumer. If their cost of operation goes down, prices need to go down. Because profits sure as hell aren’t. And prices sure as hell haven’t. The excuse of “we don’t want to put the effort in to show you games we know you’re going to buy already” isn’t a valid one.

Even more worrisome is the theory that the PS5 will be announced soon and that all the aforementioned games and any other projects currently unannounced will be released for that console. Personally I don’t need a PS5 any time soon. I’m very happy with my PS4 hardware wise and I don’t even have a PS4 Pro. It plays my games fine and they look beautiful. If it still runs games smoothly, it’s all I need. So delaying everything to the PS5 doesn’t help me. Rushing out the PS5 doesn’t help me. Because I don’t want to buy a new machine to replace a machine that still works just fine. Now hopefully the PS4 will be like the PS2 where even though the next console is out, they continue to release games on the predecessor for like another decade because they still run acceptably. And let’s be honest, PS5 games will run way better on the PS4 than PS3 games ran on the PS2. So there’s not really any reason to force me to buy a new console. But even if we assume, all the new games will be on the PS5 and PS4, that’s no excuse to skip E3. They don’t get to slack off for a year and just ride the high while waiting for what their analysts believe is the best time to announce/release the next console. I’m a consumer today. I just bought multiple PS4 games in the last month. They haven’t stopped taking my money so they don’t get to stop doing their jobs. One of their jobs is relaying information about upcoming games to the consumers. So even if all the aforementioned games are being released for the PS5, if they’re going to be released on the PS4 as well, and they should be, then they need to be talking about them now. Not after they decide to announce the PS5. Especially if we’re talking about games that have already been announced to the public.

no ps5

Now I hope I’m wrong. I hope this isn’t a PS5 delay ploy. I hope we’re about to enter the age of PlayStation Directs. I’m fine with E3 ending altogether, because we know XBOX can’t carry that event on its own. And I have no love for some middle man company that makes its money by charging companies that actually make products for the “privilege” of showing those products off in a physical venue while selling tickets for profit in an age where a kid in Malaysia can download 4K HD porn on his phone. That doesn’t make any sense. And if all those hack journalists have to work just a little bit harder to write think pieces about how the world is being destroyed because edgelords are beating up feminists in Skyrim Cowboy Edition, I’m fine with that too. Hopefully this is the beginning of something great. An age of gaming transparency where consumers have direct access to publishers and developers, the likes of which we have never seen before. Most likely it’s not.

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Change Up the Anime Games on Gaming Rebellion

One of the biggest announcements at E3 this year has to be Dragon Ball FighterZ. It looks awesome but at the same time I’m underwhelmed by the prospect of yet another anime fighting game. I wrote about my thoughts on this problem with anime game development on Gaming Rebellion this week. Here’s the introduction:

final bout

I really like anime. At one point in my life I would have said I loved it. I grew up during the first generation Toonami era. This was a time when anime had just started to become normalized in the United States. Up until then we had it but it was considered niche. Most people who called themselves anime fans only watched a handful of shows such as Dragon Ball Z. Toonami was one of the first places, maybe even the first place, where American kids could watch anime on cable easily. They started showing flagship anime like Dragon Ball Z, Ronin Warriors, and Sailor Moon. As it got bigger, they created a nighttime program where they could show more mature anime such as Cowboy Bebop and Ghost in the Shell. This was the origin of Adult Swim. Now Adult Swim is mostly American cartoons but in the heyday it was basically all now classic anime.

The beginning isn’t really games focused, but the rest of the post is all about the anime games. You can read the rest right here on Gaming Rebellion.

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E3 Not For Me

If you’ve been reading my blog for a long time then you know that I am no fan of E3. But really that’s a half truth. I’m actually a huge fan of E3 as an idea. I just genuinely hate the modern E3 model. I grew up in the 90s. The first E3 was in 1995. America Online, which I would consider the start of the commonly used internet we have today, started in 1991. I remember a time before the internet. I remember a life before we had it and then after. I remember the shitty dial up connection and the scratchy noises. This is important to this discussion because there was a time when E3 existed, but it wasn’t the over hyped, social media/YouTube driven fanboy party it is today. For me E3 is outdated, but sadly it’s only outdated because of the way E3 is now handled. It’s much different from the way it was in what I consider the golden age of E3.

When I was a kid there were no gamers like me today who genuinely don’t care for E3. That was unheard of. The reason was because it truly was a necessary thing. It was a time when all gaming news was distributed to normal gamers who didn’t work in the industry, via either print media or word of mouth. There were no Reddit leaks. There were no YouTube trailers. Twitch streamers weren’t getting their asses kissed by publishers for a mention. There were no developers tweeting out tidbits about their games. IGN wasn’t a big thing yet that you just automatically went to. I don’t even know what actually happened at E3 back in those days. All I ever knew about E3 was what I read about in the magazines like Nintendo Power and Electronic Gaming Monthly. And I wasn’t a special case. That was everybody.

EGM

E3 was a moment during the year where you literally got gaming news for the year. And when I say news I mean “new”. You didn’t know about it before E3 unless you had some unheard of connections or worked in the industry. There was never a time where someone would say “I knew about that way before E3”. Because you couldn’t. It wasn’t really possible for normal people. Especially for minors. That’s the E3 I grew up with and that’s why I don’t like E3 today.

My three biggest issues with modern E3 are it’s a waste of time, it’s a waste of money, and the bulk of the content shown is no longer news. If anything it should be called “olds”.

Shredded_solid_waste
Waste!

E3 is a waste of time in a world where the internet is as big, powerful, and widely used as it is today. In a time where people couldn’t quickly pull up live streams, videos, and articles on their phones while riding the bus to work/school, it made perfect sense to put on a huge event once a year to distribute a year’s worth of gaming news. That was the most affordable and efficient way to get the word out to the largest number of people. But today that’s not at all the case. EA can tweet out a video of a trailer with gameplay footage, a release date, and the name of the development studio and there’s a good chance more people will see it or a reference to it than actually watched the EA presentation live. That’s just the nature of social media. And if they had that tweet sent out by the right account the reach could be way more effective than any official E3 account.

The official E3 Twitter account has 1.87M followers. The official EA Twitter account has 4.91M followers. The official Justin Bieber Twitter account has 96.4M followers. He has publicly stated that he’s a Call of Duty: Black Ops fan among other games. If the name of the game is hype, reach, and ultimately sales, wouldn’t it make a lot more sense just to get someone like Justin Bieber to help promote or even just tweet about a game than take the time to set up a huge, inefficient press conference that most people won’t even get to see live because of time zone differences and region locked content? I’m not personally saying I’ll be following Justin Bieber anytime soon, but clearly E3 isn’t the sensible way to try to promote games in 2017. There’s just no need for it when you have the internets.

bieber cod
I did not create this image but I wish I had of.

E3 is a huge waste of money. Most trade shows not open to the public are. I may not have been to E3 but I have been to and worked at a number of trade shows such as just recently Computex 2017 in Taipei. These events are sinks for companies. They waste time, money, labor, energy, and basically every other resource a company has for a very limited number of overall sales because of it. Really the same amount of attention for any company could be obtained by sending out some PR samples to the right members of the press and/or fake press like YouTubers for a fraction of the cost. These shows really only benefit the press because they get extra traffic and excuses to travel and party while other people are doing actual work hosting those tradeshows. The consumers and the companies get very little out of it in the grand scheme of things. They’re done more for tradition than anything else. They’re also admittedly fun at certain times. But that’s not enough of a reason to spend millions of dollars collectively to have them.

One of the biggest problems right now in game development is inflated budgets. The cost to actually make a game is often a drop in the bucket compared to what publishers are now spending to promote them. E3 is a part of that. Extravagant stage shows with paid influencers and preposterous props all cost lots of money. Don’t think for a second that those costs don’t ultimately come out of your wallet as a consumer. The increasing use of and increased pricing of paid DLC and season passes is all done as a way to pay for this useless marketing that isn’t even necessary most of the time. Especially when we’re talking about games that don’t even really need any serious marketing.

Anthem
Anthem

When it comes to marketing there are only four types of games: new IPs, long standing guaranteed successful IPs, indies, and bad games. New IPs require a lot of marketing because there are so many games coming out all the time now that the only way for a new IP to make a profit is to stand out from the rest of the crowd. In that situation, ballooned marketing budgets may ultimately suck for everyone but they’re necessary.

Long standing guaranteed successful IPs don’t need any serious marketing. There are very few new customers when it comes to old IPs. 10+ year old franchises do not rely on new markets to turn a profit. They rely on repeat business and everyone knows that. The people who bought Madden, COD, and FIFA last year will buy Madden, COD, and FIFA this year. The people who bought God of War I, II, III, Ascension, Ghost of Sparta, and Chains of Olympus will buy Dad of War IV. That’s just the way things work. I am not at all excited about this new GOW and I was genuinely unhappy about the announcement when they made it last year. But you can be damn sure that I’ll end up buying it because I’ve been playing them since 2005. No one just tosses away a plot they’ve been actively following for 12 years. People just aren’t like that. I’d be willing to bet a larger percentage of married couples will get divorced this year than people who bought COD last year won’t buy it this year. That may be dark, but tell me it’s not true. These sorts of franchises have guaranteed profits. That’s why Ubisoft keeps making Assassin’s Creed games. Because we’re stupid and keep buying them. Because we’ve been buying them since 2007. We can’t help ourselves. And we always say we’re gonna quit every year. Yet when the next title roles around we’ll ultimately end up buying it. Maybe not on release day, but come Black Friday we all end up running back to bad habits. Thus is the nature of gamers. So there’s no reason for Sony Santa Monica Studios to pay to put up a giant God of War IV sign in the middle of LA. That’s a waste of money.

gow4 billboard

Indies need marketing. I’ve reviewed tons of indie games and I’ve spoken to countless indie developers. The number one problem most of them face is attention. Getting people to learn about their game is the hardest part of the process for most of them. It’s the reason they’re much more willing to give out review copies. It’s the reason they sell their games for cents on the dollar compared to AAA titles. They would charge $60 if they could. Just look at No Man’s Sky. They had that Sony marketing so they charged full price. And people paid it. Marketing is everything when nobody’s heard of you. That’s why it makes perfect sense for XBOX to get behind titles like Cuphead and push them heavily. Otherwise even if people would probably want to try it, they most likely wouldn’t ever hear about to make the decision to try it. Indies and new IPs are the only games that genuinely should be shown at E3 for sensible business reasons.

Finally we have bad games. The funny thing about bad games is that they can still make tons of money. I won’t cite any specific ones so as not to offend, but I’m sure we can all think of at least one game in the last five years that we’ve purchased that was objectively bad and a complete waste of our hard earned money. Some of them have already been mentioned in this post. These are an example of why companies throw so much into marketing. With the right packaging and hype, even a pile of crap can look like gold. But that’s the worst way to make and sell games. Publishers and developers should just work on making high quality games with less releases than throwing away millions into selling turds. The reality is that if marketing was done more realistically, the cost of releasing games overall would shrink considerably without profits, of deserving games, dipping by a noticeable amount.

The Witcher 3
Proof that quality trumps marketing.

My biggest peeve about E3 is rightfully the lack of actual news. As I said before, when I was a kid everything shown at E3 was news to me. There were no moments where they were talking about stuff I’d already known about. There weren’t lists of remakes, DLC, and games that had already been shown multiple years past. Everything at E3 really was gaming news. Today many people joke about the fact that E3 is mostly not news. And that’s sad. Only further proving that E3 has become a redundant and obsolete tradition.

I did not watch the conferences this year, nor did I last year. But I always check the highlights later. Just looking at the Kotaku round-up is pretty depressing for me. Without taking the time to do any research about what has already been shown before this E3, let me just list off the games I didn’t already know about or absolutely expect that were shown during this year’s farce of an expo. I’ll only do home consoles and PC because I don’t really track handhelds so it’s mostly news to me at any time. I’ll only be considering titles shown during the presentations that actually got more than just sizzle reel time because there are lots of indies that most of us won’t remember or know about even after they finally get released that will be on the floor at E3. No, I won’t be including remasters or rereleases because why would I? I will not even dignify DLC announcements by as being a legitimate part of E3 reveals.

nintendo news fixed
The sad part being that the only thing in this image we didn’t already know about was BotW Amiibo. Great job GameSpot.
  1. Sony
    1. Monster Hunter World (Actually surprised, impressed, and excited about this one)
    2. Shadows of the Colossus Remake (Great game that I already own 2 copies of and have beaten countless times. Remakes rarely impress me and they rarely count as news)
    3. Bravo Team (Put that in the VR bin where it belongs)
    4. Star Child (Put that in the VR bin where it belongs)
    5. The Inpatient (Put that in the VR bin where it belongs)
    6. Moss (Put that in the VR bin where it belongs)
  2. Microsoft
    1. Metro Exodus (Didn’t expect it but wasn’t surprised)
    2. Deep Rock Galactic
    3. Dragon Ball FighterZ (Didn’t expect it but wasn’t surprised)
    4. The Darwin Project
    5. The Last Night
    6. The Artful Escape
    7. Code Vein
    8. Tacoma
    9. Ori and the Will Of The Wisps (Actually surprised and interested in this one)
  3. Ubisoft
    1. The Crew 2 (Didn’t expect it but wasn’t surprised)
    2. Transference (Put that in the VR bin where it belongs)
    3. Skull & Bones
    4. Starlink: Battle of Atlus
  4. EA
    1. Anthem
    2. A Way Out
    3. Need For Speed Payback (Wasn’t thinking about it but also wasn’t surprised)
  5. Bethesda
    1. The Evil Within 2 (Didn’t expect it but wasn’t surprised)
    2. Wolfenstein II: The New Colossus (Wasn’t thinking about it but also wasn’t surprised)
  6. Nintendo
    1. Kirby Switch (Yay!)
    2. Another Pokemon Game but for Switch (You can’t truly be surprised when you’ve been demanding something for literally a decade)
    3. Metroid Prime 4
    4. Yoshi Switch (Yay!)

Sorry I didn’t include Devolver Digital’s list, but I can’t seem to find a single semi-reputable source that actually lists off what they showed this year. Instead every gaming journalism firm is just talking about how crazy their presentation was. The honest truth is that I’m still personally trying to find out exactly what they showed without having to actually sit through their presentation or read through a dramatic piece about the art of making E3 presentations. I just want to know about the games, because that’s what E3 is actually supposed to be about.

who won e3
Going by the numbers it was Microsoft. For actual purchases I’ll make before E3 2018 it was probably Nintendo.

Of the about 60 notable titles that were shown at E3, give or take what does and doesn’t technically count (Didn’t count Horizon this year as an example), I was only unaware of or not fully expecting announcements for 28 of them. That’s less than 50% of the total games presented. Of those 28, only 15 are new IPs and could actually justify the marketing need for being presented during E3 stage shows. Of those 15 new IPs only 10 aren’t VR trash and should actually be taken seriously. That literally means that this entire farce of an event was done to show me, and I am not nearly as up on my gaming news as many other people, a measly 10 games. That’s not news and it’s certainly not worth throwing an entire trade show over. That could have easily been announced at many of the various other events throughout the year that Nintendo, Sony, and Microsoft already host on their own. This entire expo is laughable when you look at the numbers realistically. The gamers don’t win. This is all just a pointless hype train which isn’t even that effective by Twitter standards.

nintendo spotlight b
The only presentation I took the time to go back and watch in full.

 

I commend Nintendo for doing Nintendo Directs for E3 now. It’s smart, more cost effective, and is another example of Nintendo actively choosing not to play by the status quo of the gaming industry. And I think it’s hilarious that E3 doesn’t even complain about it. They very well could have told Nintendo to screw off when they said they weren’t doing a real stage show the first time a few years back. They could have stood their ground and held another presentation during the same time frame. Instead they play the video on the big screen for Nintendo and probably don’t even charge them to do it.

I like the idea of E3. I believe that it’s important for there to be a special time of year where gamers can come together and celebrate gaming by looking forward to the next year of great adventures to be had. But modern E3 is not that. This tradeshow is a big waste of time and money. It gives very little actual news and has gotten bogged down with titles that were announced years prior, DLC announcements, and remakes. Or games that won’t even be out before the next E3. As long as this trend continues, I will continue to not waste my time watching E3.

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As always, thanks for reading. Please take the time to follow my blog, leave a comment, and check out some of my other channels and Patreon if you enjoyed what you read.