Last week E3 2020 was officially cancelled due to concerns about COVID-19 aka coronavirus. If you have been reading my blog regularly for the past several years, then you know that I have been very negative about E3. I have called for a massive change to the structure of the event, I have maligned the ESA for their focus on using the event as a way to uplift media personalities, both professional and private, and I’ve said countless times that the event needs to be more focused on the public and providing them access. It is not inaccurate to say that I would happily have supported the show closing down for good. I even wrote a blog post in February pretty much saying that I believed E3 was on its way out within the next five years. But this is not how I wanted it.
While I did want to see E3 change or die, I wanted it to be a choice made in good faith. I did not want it to be at metaphorical gun point. I did not want the world to literally be collapsing under the weight of a pandemic that has led to the indefinite cancellation of the rest of the NBA season, several other events being cancelled or delayed indefinitely, and the delay of both movies and TV shows. Sure I’ve been very negative about E3 for years, but not so much that I wanted things to get to a point where people started dying in order to get it cancelled. It’s fairly depressing to have predicted and even called for E3 to be cancelled and to then have seen it cancelled in this way. It’s kind of like being able to see the future but not the causes of it and ultimately using that partial information to make things worse. Like being in an episode of That’s so Raven but much more depressing. Well maybe not much more depressing . . .
It is sad to see not just E3 but many gaming events cancelled because of coronavirus. Taipei Game Show, which I attend every year in person, was also cancelled, or “delayed” to be completely accurate. I am encouraged that some larger brands have already stated that they will still be able to present their E3 announcements on time via digital means. This is what I’ve wanted to be implemented for years. Again, I didn’t want it to be a forced decision in order to literally save lives, but yes the E3 announcement cycle needs to be replaced with digital presentations and should have been years ago. Every so often Nintendo has the right idea before everyone else.
I hope the industry as a whole takes this opportunity to completely revamp the way gaming announcements are distributed. We and they should not be limited to big news at a couple of key events in limited locations in specific languages at pre-determined times every year. Developers and publishers have the ability to create and distribute digital presentations at any time to everyone in the world concurrently in whatever language and style they want. The freedom of directly controlling and distributing information without having it filtered by media personalities and specific event dates should be taken advantage of by all developers and for whatever reason really hasn’t been to a wide degree. There’s no reason a developer that’s ready to announce a project in February should have to wait for June when a bunch of other projects by will also be announced by their competitors. It would be much more beneficial to that studio, and in my opinion effective, to be able to announce the information they want to when they’re ready directly to consumers via social media.
I love the Nintendo Direct and PlayStation State of Play presentations. I wish PlayStation had a bit more consistency about when they released them, but I believe the models work and more importantly work well. Every publisher can and should do something similar. And they shouldn’t try to release them all at the same time. Imagine a world where every month you get to watch a new presentation with announcements about different projects you may or may not have known about so you have enough time to properly analyze and consider each one, giving it a fair amount of consideration before rendering a verdict. Imagine being able to watch a company’s presentation without having to consider stupid questions like “Who won E3?” because each company presents their games as an independent entity at their own time trying to deliver products they’re passionate about rather than compete for media hype. Imagine a world where presenters can talk about the games they’re presenting without constantly being interrupted by entitled YouTubers trying to get free special editions of unreleased games and garner hits to their channels. This is the world of game announcements I want to live in.
I want to live in a world where the popular media outlets are the ones that create the best content by the strength of their writing and presentation. Not their access to information. I want to live in a world where all media, big or small, famous or just starting out, get information at the same time and can create their content the way they want to without having to worry about getting beaten out in the news cycle by someone who was given early access and handed an automatic win. We are in an age where consumers and developers no longer have to be held hostage by media entities and event organizers for exorbitant fees, favoritism, and inconvenient optics, both physical and digital. It’s now possible for any developer to present the content they want to present directly to the gamers with no middle man. I hope more of them take advantage of this opportunity moving forward.
Make no mistake, I am not happy about the spread of this virus. I am not happy that the world is getting turned upside down because of it. I am not happy to learn that most of the world’s governments are run by ill prepared career politicians that never really had the best interests of the public in mind or the ability/desire to protect them. None of these things make me happy. I am not happy that gaming events, among other things, are being canceled. All of these things make me sad. But let us not ignore that these cancellations are an opportunity to completely overhaul the way games are announced, hyped up, and even released. Hopefully it won’t be wasted.
Stay safe, stay inside as much as possible, and use this time to work on your backlogs.
In September of last year, I wrote a post calling for a boycott of Nintendo Switch Online. Actually many people were and still are on board. I won’t claim that it was solely because of my blog post because many people posted similar sentiments on various platforms, but the point is that the service Nintendo released at cost was, and still mostly is, a bad service that isn’t worth the money. Even if it is the cheapest online console service currently, that doesn’t somehow magically justify the cost, though many fanboys would make that argument. I’m still boycotting Nintendo Switch Online. I love my Switch. Since that post I’ve purchased Smash Bros Ultimate, Super Mario Party, Pokemon Let’s GO – Eevee, and though I received a review copy and thus didn’t pay for it, I also got Starlink: Battle for Atlas. Every single one of those games is excellent. I would recommend purchasing every one of them. None of them are flawless. But I don’t regret buying/playing any of them. And there are more games on the way that I can’t wait to play.
Nintendo just released a demo for Yoshi’s Crafted World. It’s amazing. It’s exactly what I wanted from the next Yoshi game. I will absolutely be buying it. The point is that I in no way regret purchasing a Switch. There are numerous amazing games to play on it and I have a decent sized backlog of unfinished titles to play. And honestly though it does affect me occasionally, for the most part I’m fine not having access to online PVP. Currently there are only two games that I really want to play online against other people, not counting Super Mario Party, which I absolutely do want to play online against other people, but they don’t have the full board game mode available for online PVP and that’s what I want to play against others. So currently the only argument that can be made for why I should pay Nintendo $20 a year for online multiplayer is Smash Bros. Ultimate and after the latest Nintendo Direct, Tetris 99.
Tetris 99 is the combination of probably the closest thing to a perfect game ever made and the current battle royale craze. Now personally I hate this BR bullshit. I hate PUBG. I hate Fortnite. I hate Blackout. For many reasons I hate this entire trend and concept. I don’t like the idea that developers can release games with no story and they become super popular and make billions of dollars in loot boxes and skins. That’s everything wrong with the gaming industry and community today. That’s the kind of thinking that leads to projects like Star Wars: Battlefront II. It’s not OK. But Nintendo, being Nintendo, took the concept and made it not suck, innovative, not a cash grab, and for once worth my time . . . maybe?
Tetris 99 is the first BR game I’ve ever had an interest in. For starters, it’s the only BR game to date that can justify not having a story. It’s a simple puzzle game that’s been around since 1984. The game is so old, many games couldn’t have stories back then. It’s justified. It has no loot boxes, microtransactions, or DLC. You download the game and you have the whole game. It’s free. Well it’s not free, but it comes as part of the Nintendo Switch Online subscription so it’s free-ish in the same way that we describe PlayStation Plus games and XBOX Games with Gold games. I haven’t personally played it, because again I’m not a subscriber, but this the first time since the service went live that I really wish I had a Nintendo Switch Online subscription. Or more accurately, I really wish the service was good enough to warrant me subscribing. Tetris 99 is the first step in the right direction. This is the kind of content and release model that I need to see coming from Nintendo consistently, as in on a monthly to bi-monthly basis, for me to consider the service worth my money. What’s important here is that they were able to create a game that I actively want to play. I think about it a lot. I’ve been watching Tetris 99 videos, something I never do. I do not normally just watch other people play games without some specific reason tied to it like I’m stuck in a game or I know the person playing personally. And yet I’ve taken the time on more than one occasion to watch videos of people playing Tetris 99. As a side note, most of you apparently such at Tetris. I’ve been appalled by some of the low quality performances people felt were appropriate to post online. And I know that sounds arrogant and hypocritical considering many of the lackluster gaming performances I’ve posted to my Twitch and/or YouTube channels, but Tetris is not that hard. Granted I have been playing it semi-actively for more than 20 years so maybe I’m just at a level of experience that makes me unable to relate to new players. But I digress.
This is the kind of content that I want to see from Nintendo Switch Online. This is how you sell me this service. And you don’t touch the current price point. It stays where it’s at or gets lower. So my point with this post is to tip my hat to Nintendo. I see you making moves trying to add value to your online service. I respect that. That’s what I want to see, not just from Nintendo, but from XBOX and PlayStation as well. Make online subscriptions great again. And I’m fine with Nintendo focusing on old games. They said they were gonna do that from the beginning. But this is the first time since the service started that they did it in a way that’s actually interesting and worth my time. I don’t want to take turns playing old NES and SNES titles. I can do that with my SNES Classic without paying a subscription fee. Tetris 99 justifies the need for online PVP access. Now I’m not gonna pay $20 a year just to play Tetris. I wanted to get Tetris Effect, but that won’t happen till that price goes way down. I am not paying $40 to play Tetris. But if every month we got another Tetris 99 style game free as part of the service, I’d definitely sign up. So hopefully this is the beginning of Nintendo Switch Online actually being worth the money. And if and when that’s confirmed, I’ll definitely sign up. So the next question is what’s the next Tetris 99?
I’ve given this only a little bit of thought so far but I do have some ideas that I think would be equally successful, if not more so. The entire concept of Tetris 99 is take an old game that’s simple to understand but, apparently, hard to master that has an indefinite amount of play time and apply some sort of mechanic that allows multiple players to play single player rounds of the game at the same time where a certain occurrence negatively affects the other players in the lobby. Here are just three of the ideas I came up with in a matter of minutes.
This seems fairly obvious. Really it’s just a variation of the Tetris concept with different rules of engagement. Just apply the same multiplayer mechanics and it’s good to go.
My idea would be exactly the same as Tetris 99 where all 99 players are playing their own game of Pac-Man, still with three lives and the ability to earn more, but it’s only one map/stage. There are no regular pellets. Instead the only task for the player is to survive. More specifically, don’t get eaten by ghosts. Power pellets would still be present and reappear over time, possibly tied to eating a certain number of pieces of fruit. When you use a power pellet and eat ghosts, you send those ghosts to other players’ games. It would work just like Tetris 99 where you can send ghosts to randoms, attackers, those soon to die, and badges, which I haven’t put a lot of time into conceptualizing yet.
Similar to my Pac-Man idea, everyone would be playing their own game of Galaga concurrently. When you kill an enemy, you can send it to other players’ games. There would probably need to be some limitations set upon it like the number of enemies that can actually get sent and some sort of limit to how many enemies can be sent to the same player at the same time.
Have you played Tetris 99 yet? What do you think of it? What other games would like to see this concept applied to? Let me know in the comments.
A few weeks ago I attended CES for the first time. CES stands for Consumer Electronics Show. It is the largest annual consumer technology trade show in North America and one of the largest annual tech shows in the world. The first CES was held in 1967, 52 years ago. I’m glad I was able to attend this year. Not only because it was an amazing experience that I’ve always wanted to have, but also because I don’t know how much longer CES will be around.
I have been noticing a trend in recent years with big corporate tech and gaming events. They’re dying. Not all at once. It’s not fairly obvious. It’s a slow death brought on more by the winds of change coupled with rampant, unsustainable profiteering rather than some singular obvious occurrence. I’ve attended and continue to attend a number of these events for work throughout the years. The ones I have the most experience with personally are Computex and Taipei Game Show, both held in Taiwan, where I live, but my company is involved at some level with larger and smaller tech/gaming events all over the world. This gives me a level of insight that most members of the public simply don’t have access to. And it’s because of this coupled with other obvious clues that I must conclude that the current large scale events model is dying and if it doesn’t change fairly soon will be gone for good.
I first started to notice this with E3 back in, I believe, 2016 when Nintendo first decided to stop attending the show in person. And I want to be clear that this trend is happening to many if not all larger events around the world and not just specific ones. Nintendo opted simply not to present at the show. They made their in house presentation and released it digitally on their own site. While we can’t know for sure, I’m fairly certain Nintendo didn’t pay E3 a single dollar to have them show the video on their screens during the show. They simply did it because they knew people would rather tune in to Nintendo’s presentation as opposed to anything else that would be shown at E3 during that time. And no other company was dumb enough to try to directly compete with Nintendo’s presentation release time slot. This Nintendo Direct concept seemed like madness when first announced but ultimately was a huge success and has continued every year at E3 since that first experiment and has since then expanded to multiple presentations a year from Nintendo not tied to any specific corporate events outside of their own calendar. Now in 2019, SONY has announced that they too will not be attending E3 this year in favor of their own currently undisclosed means of conveying information to the public and media.
It’s fairly safe to assume that E3 is going to suck this year. Microsoft/XBOX in its current form can’t carry E3 alone. EA, Blizzard, and Activision are all dumpster fires at this point. Bethesda has a lot of bad blood right now and The Elder Scrolls VI is still years away, leaving us pretty much Doom Eternal and maybe another Wolfenstein game from them? And the rest of the bit players just aren’t important enough to make E3 worth your time. The rest of these companies aren’t worth much more than a couple hours of watching trailers on YouTube and a few tweets. So if this trend continues and nothing about the model drastically changes in the near future, E3 is essentially on its way out. And that should be fairly obvious to everyone.
In similar fashion to E3, I noticed something odd about CES. Many larger companies, including my own, aren’t actually attending CES anymore. What many companies, big and small, are now doing is showing up to Vegas, renting a suite in a random hotel, and just inviting media, customers, and other industry contacts to just come see their stuff in private by invitation. This is exactly what my company and many others did at CES this year. Some examples of companies that did this exact thing at the show this year include Patriot/Viper Gaming, Cooler Master, and Alphacool. These are all fairly well known companies in the PC DIY industry. Several smaller companies you’ve never heard of did this same thing and have for some years now. I even found this forum post from back in 2010 where some companies got caught doing this at the actual hotel CES was held at and got kicked out. So this is by no means a new practice. And I see the same thing done by a number of companies during Computex in Taipei every year as well. This practice is now the norm. The sad thing is the companies that run these events know this but aren’t doing anything to address the reasons that it’s happening. Like EA and microtransactions, they’re just pretending nothing is wrong and doing business as usual with no consideration of what this means for the future of their event and events in general.
Let’s talk about why this is happening. There are a number of specific and easily identified causes of this trend. Not so surprisingly, all of them come down to money. The biggest issue I have identified is cost of booth space/attendance. The cost for companies to attend these events has grown to unrealistic proportions. Even companies that can afford it aren’t happy to just throw money away unnecessarily. Let me use my own company’s CES 2019 experience as an example. We rented a penthouse house suite in the top floor of a Vegas hotel for five nights to attend and present during, but not officially at, CES. This penthouse suite had two bedrooms, a dining room, a living room, and a connected entertainment space added onto the living room. It also came with three private bathrooms, multiple balconies, and a hot tub, which sadly we didn’t use. As this was a private suite, we had security, control of who entered our suite, were able to insure the safety of the products we were presenting, and we could control our own hours for presenting regardless of what the official CES booth times were. We got all of this for under $20,000 USD a night including those bullshit resort fees and taxes. At five nights, this totaled just under $100,000 USD. Now that’s a lot of money. But to get a space on the CES show floor at a smaller size than what we had but large enough to meet our minimum requirements, we would have had to pay $200,000 USD. Without the private security, control of our traffic, safety of our products, three private bathrooms, the same amount of space, and of course the hot tub, we would have had to pay more than double what we paid for that suite. That’s preposterous. And that’s just the space. It doesn’t take into account the many other costs of attending CES. You have to pay to get your staff there and their hotel rooms and their food. You have to pay the cost of shipping your products there. You have to pay contractors to set up your booth. You have to pay media to show up and make videos about your products, because they don’t give two shits about journalistic ethics or conflicts of interest. The total cost of doing an event like CES even when you save on the space is astronomical. And remember that in the case of CES, the booths aren’t even all located in the same building or location on the Vegas Strip so the idea that having a suite is inconvenient do to location doesn’t even really apply as long as your suite is in the general area of at least one of the four buildings the show is held in.
You also have to consider the value of attending the event. These events are usually not public. Though it’s called the Consumer Electronics Show, CES is not open to the public. It is a private trade show that’s reserved for industry members and media. Of course many members of the public sneak in, but really the bulk of consumers see what’s being shown at CES, and most events like it, via media through YouTube videos, live streams, tweets, and so on. Even if the event was totally open to the public, the bulk of consumers would still rely on media platforms because the event is located in a physical location. Most people can’t afford to travel just to see the new overpriced computers coming out in the next year. One of the largest markets in the world is China. Most people can’t even get out of China. How do you think the majority of consumers will find out about the next iPhone? It won’t be because they went to some event held in Las Vegas. So you have an event that’s becoming more and more expensive to attend while the value of attending that event is forever declining as markets shift, grow, and change. This was one of the main reasons Nintendo gave when asked about the change from traditional E3 presentations to the Nintendo Direct model. Their largest market is Japan. Why would it make sense for them to spend boatloads of money to present at a show where most of the people attending/watching would prefer to see another COD or loot shooter in a language that most of their largest market doesn’t even speak? It simply doesn’t make sense from any sensible money management standpoint. It’s also considerably cheaper and more effective to produce videos in house and distribute them through in house corporate channels and free social media platforms than it is to pay media to make content based on your products and hope the content presents said products in a positive way. Remember that even though media charge companies to come check out their booths/suites and make videos about their products, there are no guarantees about what the content produced will say. They can and often do take payment, show up to the booth, and then make videos where they shit on the company’s products. Personally I think this level of honesty is a good thing and hope it continues, but media charging to create content when they rely on that content for their channels to survive is and always has been odd to me.
Finally, the need to attend events from the user standpoint is dying as well. Just last week, PlayStation had a concert by Utada Hikaru for the upcoming Kingdom Hearts III. PSVR owners could attend the concert in VR and have front row seats. PSVR is expensive for sure. But it’s much less expensive than flying to Las Vegas, getting a hotel room for multiple nights, and dealing with the various other costs of traveling. The CES badge on its own was $300 USD if you bought it at the door. At the time of writing this, I can buy a PSVR bundle with two games, one of which I tried for the first time at CES this year, for under $280 USD not including taxes and shipping. Even less if I’m willing to buy it used. Why would anyone ever pay to go to an event again if you can attend them from the comfort of your home in a high definition, possibly interactive VR experience? It simply doesn’t make any sense. It’s not exactly the same as attending the event in person, but for the average person’s needs, it’s close enough. You charge people $20 plus the cost of the hardware to attend any event they want and don’t ask them to leave their home or even wear clothes while attending the event and most people will forgo the need to actually touch and smell the products in person. That’s the entire model of Pay-Per-View fights, minus the VR, and it’s still a profitable business model.
I can go into more specific details about why events are dying, but pretty much it comes down to the companies that organize them continue to raise costs beyond the realm of practicality, companies are actively seeking out and finding cheaper alternatives to attend or circumvent the need to be directly involved in these events because of the rising costs, and the public can’t really attend the events for the most part so the value of said events is limited to begin with. Now let’s be clear, these events weren’t originally established for the public. CES, Computex, E3, and most of the other well-known ones are industry exclusive trade shows that have allowed media to get involved as a way to include the public in later years. But that was never their original intention. These shows exist for the sake of conducting business. Distributors and buyers meet with producers to try to make deals. That’s the point. And that can now all be done digitally as well, so the value of these shows even at their core is dwindling while the added burden of paid media has increased the cost of attending the shows with no concrete guarantees about the returns on those investments.
Now in a way, I think it’s sad. These events are fun. I like attending them. I find value in attending them both personally and professionally. And regardless of how little value they actually have, the public tends to like them as well. Gamers look forward to E3. It’s a waste of time and money that usually disappoints in the long run because of misleading marketing and over promising from developers, but it’s still fun. It’s an enjoyable part of the industry that brings people from all over the world together to discuss their like-minded interests. That’s a good thing. Especially in 2019 when people are so divided on everything else, including gaming itself. So I don’t want to see these events die. But make no mistake they are dying. Pretty much all of them are dying. And if something doesn’t change very soon, I do believe we won’t see CES make it to 60 years. At least not in its current form, size, and popularity.