E3 Not For Me

If you’ve been reading my blog for a long time then you know that I am no fan of E3. But really that’s a half truth. I’m actually a huge fan of E3 as an idea. I just genuinely hate the modern E3 model. I grew up in the 90s. The first E3 was in 1995. America Online, which I would consider the start of the commonly used internet we have today, started in 1991. I remember a time before the internet. I remember a life before we had it and then after. I remember the shitty dial up connection and the scratchy noises. This is important to this discussion because there was a time when E3 existed, but it wasn’t the over hyped, social media/YouTube driven fanboy party it is today. For me E3 is outdated, but sadly it’s only outdated because of the way E3 is now handled. It’s much different from the way it was in what I consider the golden age of E3.

When I was a kid there were no gamers like me today who genuinely don’t care for E3. That was unheard of. The reason was because it truly was a necessary thing. It was a time when all gaming news was distributed to normal gamers who didn’t work in the industry, via either print media or word of mouth. There were no Reddit leaks. There were no YouTube trailers. Twitch streamers weren’t getting their asses kissed by publishers for a mention. There were no developers tweeting out tidbits about their games. IGN wasn’t a big thing yet that you just automatically went to. I don’t even know what actually happened at E3 back in those days. All I ever knew about E3 was what I read about in the magazines like Nintendo Power and Electronic Gaming Monthly. And I wasn’t a special case. That was everybody.

EGM

E3 was a moment during the year where you literally got gaming news for the year. And when I say news I mean “new”. You didn’t know about it before E3 unless you had some unheard of connections or worked in the industry. There was never a time where someone would say “I knew about that way before E3”. Because you couldn’t. It wasn’t really possible for normal people. Especially for minors. That’s the E3 I grew up with and that’s why I don’t like E3 today.

My three biggest issues with modern E3 are it’s a waste of time, it’s a waste of money, and the bulk of the content shown is no longer news. If anything it should be called “olds”.

Shredded_solid_waste
Waste!

E3 is a waste of time in a world where the internet is as big, powerful, and widely used as it is today. In a time where people couldn’t quickly pull up live streams, videos, and articles on their phones while riding the bus to work/school, it made perfect sense to put on a huge event once a year to distribute a year’s worth of gaming news. That was the most affordable and efficient way to get the word out to the largest number of people. But today that’s not at all the case. EA can tweet out a video of a trailer with gameplay footage, a release date, and the name of the development studio and there’s a good chance more people will see it or a reference to it than actually watched the EA presentation live. That’s just the nature of social media. And if they had that tweet sent out by the right account the reach could be way more effective than any official E3 account.

The official E3 Twitter account has 1.87M followers. The official EA Twitter account has 4.91M followers. The official Justin Bieber Twitter account has 96.4M followers. He has publicly stated that he’s a Call of Duty: Black Ops fan among other games. If the name of the game is hype, reach, and ultimately sales, wouldn’t it make a lot more sense just to get someone like Justin Bieber to help promote or even just tweet about a game than take the time to set up a huge, inefficient press conference that most people won’t even get to see live because of time zone differences and region locked content? I’m not personally saying I’ll be following Justin Bieber anytime soon, but clearly E3 isn’t the sensible way to try to promote games in 2017. There’s just no need for it when you have the internets.

bieber cod
I did not create this image but I wish I had of.

E3 is a huge waste of money. Most trade shows not open to the public are. I may not have been to E3 but I have been to and worked at a number of trade shows such as just recently Computex 2017 in Taipei. These events are sinks for companies. They waste time, money, labor, energy, and basically every other resource a company has for a very limited number of overall sales because of it. Really the same amount of attention for any company could be obtained by sending out some PR samples to the right members of the press and/or fake press like YouTubers for a fraction of the cost. These shows really only benefit the press because they get extra traffic and excuses to travel and party while other people are doing actual work hosting those tradeshows. The consumers and the companies get very little out of it in the grand scheme of things. They’re done more for tradition than anything else. They’re also admittedly fun at certain times. But that’s not enough of a reason to spend millions of dollars collectively to have them.

One of the biggest problems right now in game development is inflated budgets. The cost to actually make a game is often a drop in the bucket compared to what publishers are now spending to promote them. E3 is a part of that. Extravagant stage shows with paid influencers and preposterous props all cost lots of money. Don’t think for a second that those costs don’t ultimately come out of your wallet as a consumer. The increasing use of and increased pricing of paid DLC and season passes is all done as a way to pay for this useless marketing that isn’t even necessary most of the time. Especially when we’re talking about games that don’t even really need any serious marketing.

Anthem
Anthem

When it comes to marketing there are only four types of games: new IPs, long standing guaranteed successful IPs, indies, and bad games. New IPs require a lot of marketing because there are so many games coming out all the time now that the only way for a new IP to make a profit is to stand out from the rest of the crowd. In that situation, ballooned marketing budgets may ultimately suck for everyone but they’re necessary.

Long standing guaranteed successful IPs don’t need any serious marketing. There are very few new customers when it comes to old IPs. 10+ year old franchises do not rely on new markets to turn a profit. They rely on repeat business and everyone knows that. The people who bought Madden, COD, and FIFA last year will buy Madden, COD, and FIFA this year. The people who bought God of War I, II, III, Ascension, Ghost of Sparta, and Chains of Olympus will buy Dad of War IV. That’s just the way things work. I am not at all excited about this new GOW and I was genuinely unhappy about the announcement when they made it last year. But you can be damn sure that I’ll end up buying it because I’ve been playing them since 2005. No one just tosses away a plot they’ve been actively following for 12 years. People just aren’t like that. I’d be willing to bet a larger percentage of married couples will get divorced this year than people who bought COD last year won’t buy it this year. That may be dark, but tell me it’s not true. These sorts of franchises have guaranteed profits. That’s why Ubisoft keeps making Assassin’s Creed games. Because we’re stupid and keep buying them. Because we’ve been buying them since 2007. We can’t help ourselves. And we always say we’re gonna quit every year. Yet when the next title roles around we’ll ultimately end up buying it. Maybe not on release day, but come Black Friday we all end up running back to bad habits. Thus is the nature of gamers. So there’s no reason for Sony Santa Monica Studios to pay to put up a giant God of War IV sign in the middle of LA. That’s a waste of money.

gow4 billboard

Indies need marketing. I’ve reviewed tons of indie games and I’ve spoken to countless indie developers. The number one problem most of them face is attention. Getting people to learn about their game is the hardest part of the process for most of them. It’s the reason they’re much more willing to give out review copies. It’s the reason they sell their games for cents on the dollar compared to AAA titles. They would charge $60 if they could. Just look at No Man’s Sky. They had that Sony marketing so they charged full price. And people paid it. Marketing is everything when nobody’s heard of you. That’s why it makes perfect sense for XBOX to get behind titles like Cuphead and push them heavily. Otherwise even if people would probably want to try it, they most likely wouldn’t ever hear about to make the decision to try it. Indies and new IPs are the only games that genuinely should be shown at E3 for sensible business reasons.

Finally we have bad games. The funny thing about bad games is that they can still make tons of money. I won’t cite any specific ones so as not to offend, but I’m sure we can all think of at least one game in the last five years that we’ve purchased that was objectively bad and a complete waste of our hard earned money. Some of them have already been mentioned in this post. These are an example of why companies throw so much into marketing. With the right packaging and hype, even a pile of crap can look like gold. But that’s the worst way to make and sell games. Publishers and developers should just work on making high quality games with less releases than throwing away millions into selling turds. The reality is that if marketing was done more realistically, the cost of releasing games overall would shrink considerably without profits, of deserving games, dipping by a noticeable amount.

The Witcher 3
Proof that quality trumps marketing.

My biggest peeve about E3 is rightfully the lack of actual news. As I said before, when I was a kid everything shown at E3 was news to me. There were no moments where they were talking about stuff I’d already known about. There weren’t lists of remakes, DLC, and games that had already been shown multiple years past. Everything at E3 really was gaming news. Today many people joke about the fact that E3 is mostly not news. And that’s sad. Only further proving that E3 has become a redundant and obsolete tradition.

I did not watch the conferences this year, nor did I last year. But I always check the highlights later. Just looking at the Kotaku round-up is pretty depressing for me. Without taking the time to do any research about what has already been shown before this E3, let me just list off the games I didn’t already know about or absolutely expect that were shown during this year’s farce of an expo. I’ll only do home consoles and PC because I don’t really track handhelds so it’s mostly news to me at any time. I’ll only be considering titles shown during the presentations that actually got more than just sizzle reel time because there are lots of indies that most of us won’t remember or know about even after they finally get released that will be on the floor at E3. No, I won’t be including remasters or rereleases because why would I? I will not even dignify DLC announcements by as being a legitimate part of E3 reveals.

nintendo news fixed
The sad part being that the only thing in this image we didn’t already know about was BotW Amiibo. Great job GameSpot.
  1. Sony
    1. Monster Hunter World (Actually surprised, impressed, and excited about this one)
    2. Shadows of the Colossus Remake (Great game that I already own 2 copies of and have beaten countless times. Remakes rarely impress me and they rarely count as news)
    3. Bravo Team (Put that in the VR bin where it belongs)
    4. Star Child (Put that in the VR bin where it belongs)
    5. The Inpatient (Put that in the VR bin where it belongs)
    6. Moss (Put that in the VR bin where it belongs)
  2. Microsoft
    1. Metro Exodus (Didn’t expect it but wasn’t surprised)
    2. Deep Rock Galactic
    3. Dragon Ball FighterZ (Didn’t expect it but wasn’t surprised)
    4. The Darwin Project
    5. The Last Night
    6. The Artful Escape
    7. Code Vein
    8. Tacoma
    9. Ori and the Will Of The Wisps (Actually surprised and interested in this one)
  3. Ubisoft
    1. The Crew 2 (Didn’t expect it but wasn’t surprised)
    2. Transference (Put that in the VR bin where it belongs)
    3. Skull & Bones
    4. Starlink: Battle of Atlus
  4. EA
    1. Anthem
    2. A Way Out
    3. Need For Speed Payback (Wasn’t thinking about it but also wasn’t surprised)
  5. Bethesda
    1. The Evil Within 2 (Didn’t expect it but wasn’t surprised)
    2. Wolfenstein II: The New Colossus (Wasn’t thinking about it but also wasn’t surprised)
  6. Nintendo
    1. Kirby Switch (Yay!)
    2. Another Pokemon Game but for Switch (You can’t truly be surprised when you’ve been demanding something for literally a decade)
    3. Metroid Prime 4
    4. Yoshi Switch (Yay!)

Sorry I didn’t include Devolver Digital’s list, but I can’t seem to find a single semi-reputable source that actually lists off what they showed this year. Instead every gaming journalism firm is just talking about how crazy their presentation was. The honest truth is that I’m still personally trying to find out exactly what they showed without having to actually sit through their presentation or read through a dramatic piece about the art of making E3 presentations. I just want to know about the games, because that’s what E3 is actually supposed to be about.

who won e3
Going by the numbers it was Microsoft. For actual purchases I’ll make before E3 2018 it was probably Nintendo.

Of the about 60 notable titles that were shown at E3, give or take what does and doesn’t technically count (Didn’t count Horizon this year as an example), I was only unaware of or not fully expecting announcements for 28 of them. That’s less than 50% of the total games presented. Of those 28, only 15 are new IPs and could actually justify the marketing need for being presented during E3 stage shows. Of those 15 new IPs only 10 aren’t VR trash and should actually be taken seriously. That literally means that this entire farce of an event was done to show me, and I am not nearly as up on my gaming news as many other people, a measly 10 games. That’s not news and it’s certainly not worth throwing an entire trade show over. That could have easily been announced at many of the various other events throughout the year that Nintendo, Sony, and Microsoft already host on their own. This entire expo is laughable when you look at the numbers realistically. The gamers don’t win. This is all just a pointless hype train which isn’t even that effective by Twitter standards.

nintendo spotlight b
The only presentation I took the time to go back and watch in full.

 

I commend Nintendo for doing Nintendo Directs for E3 now. It’s smart, more cost effective, and is another example of Nintendo actively choosing not to play by the status quo of the gaming industry. And I think it’s hilarious that E3 doesn’t even complain about it. They very well could have told Nintendo to screw off when they said they weren’t doing a real stage show the first time a few years back. They could have stood their ground and held another presentation during the same time frame. Instead they play the video on the big screen for Nintendo and probably don’t even charge them to do it.

I like the idea of E3. I believe that it’s important for there to be a special time of year where gamers can come together and celebrate gaming by looking forward to the next year of great adventures to be had. But modern E3 is not that. This tradeshow is a big waste of time and money. It gives very little actual news and has gotten bogged down with titles that were announced years prior, DLC announcements, and remakes. Or games that won’t even be out before the next E3. As long as this trend continues, I will continue to not waste my time watching E3.

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Time For A Good (Far) Cry

Let me start off by saying that this post will most likely offend some people. As always, it is not my intention to offend but to speak honestly and openly about my opinions concerning the gaming industry and occasionally, as with this post, how certain topics in gaming are affected by the wider world.

There has been a lot of buzz after several reveals about Far Cry 5. In all honesty I’m not actually a fan of the Far Cry franchise. I own Blood Dragon because I got it for free. But I have never once played it or had the slightest interest in doing so. I also purchased the Apex Edition of Far Cry Primal, but that was on sale and my reasons for purchasing it are almost exactly the same reasons that I haven’t had any interest in any of the ones in the main series up until now. And to be perfectly honest, I haven’t actually taken the time to play Far Cry Primal as of yet. My interest in Primal was mainly because of the animals. I really liked the idea of being a beast master and after watching some gameplay footage of the player commanding animals to do his bidding I was sold. But just as important was the fact that this wasn’t a gun game. In fact it’s set in a time where guns didn’t and couldn’t exist. I have little interest in gun games and FPS is my least favorite of the shooting genre. But the main reason I’ve avoided the core Far Cry games until now is the narratives.

primal

Far Cry, in the main series, is traditionally about some guy going to some remote place where he has no business being and saving the natives. More often than not this ends up being a white man shooting up minorities but there have been some moments in the franchise where that wasn’t the case or didn’t necessarily have to be. Far Cry 4 makes the biggest departure from this by having you play as a Himalayan man fighting other Himalayans under the dictatorship of an insane Hong Kong gangster. Though I have to say that without looking it up, Pagan Min comes off totally white. At the same time though the game is still about a guy traveling off to somewhere remote that he doesn’t belong because the protagonist doesn’t actually live in the Himalayas. He was just visiting the motherland to bury his mother who actually was from there. There’s nothing intrinsically wrong with plots about people, of any color, travelling to a faraway land to shoot up the locals. While some people might get offended by games like Resident Evil 5 (2009) where a white man goes to Africa and kills a bunch of Black people, I just find it rather boring. The entire idea is overplayed. As an African American who no longer lives in America, I for the most part find the narrative concept of an American travelling to faraway lands to better the lives of the locals to be hacky and unoriginal. The fact that it’s so common place says a lot about the American gaming market.

far cry series

What I have always found the most interesting is that this issue of making games where Americans, mostly white men, travel to other places and kill the locals is a strictly American concept. Games with protagonists from other countries don’t commonly do this. Or at least not to the same degree in the same way. Games from Japan are usually not set in realistic places or they weirdly enough make the game about Americans. Look at Metal Gear Solid for instance. A Japanese studio, led by a Japanese man, makes a super long, iconic franchise about a white guy(s) doing a bunch of stuff in Russia and the USA. The only times they aren’t in white countries is when white villains have traveled to other places like South America (Peace Walker) and Afghanistan (MGS5) to start shit up. Games starring Europeans, like Assassin’s Creed, tend to have characters go about their adventures in their homelands. Ezio finally leaves Europe for Constantinople after two other full length games. That was more of a need to make the story interesting than a cultural thing. And at the time of the game Constantinople had a lot of European influence due to the Turkish Empire’s reach so it’s still a pretty reasonable location for him to go. A lot of Japanese games do this as well by recreating periods in their own history or at least other Asian countries they’re closely tied to. It’s only games starring American protagonists that commonly create plots where people from a country, again usually white, travel to other places and try to “save” those savage, primitive races from themselves. It’s that idea coupled with the same old FPS gameplay that turned me off of all the previous Far Cry titles.

white protags big

The upcoming Far Cry 5 is a different story. Now I am not saying that this is the first/only game like this, but I can’t think of any AAA examples from earlier in my life (almost 25 years of gaming) that are this real and relevant to me as an American. Ubisoft may not make the best games in the world, but in recent years they sure do know how to pick a culturally relevant setting. This latest Far Cry is set in modern day Montana. And by modern day I mean like today. There’s no zombie apocalypse. There’s no coming out of the vault 100+ years after a nuclear war. There’s no disease that killed off most of the country. It’s just everyday racist 2017 USA. But it’s about a real problem with a real villain. GTAV may be in a realistic setting and it may have believable characters, but it’s not really about some larger social issue. It’s just the story of three guys trying to survive as best as they can. It’s a small story. It’s a personal story. Far Cry 5 seems to be about real life problems plaguing the entire USA today. And this isn’t about some visitor from a faraway land coming to help the locals. The playable character isn’t even from another state. You’re a local deputy. Sure you can choose your skin color in this one, but let’s all be honest and admit that in the real life scenario this Montana deputy is almost assuredly a white man.

This is a game where the developer asks the American market to take up weapons against their own kind. And not as monsters, mutants, or hypnotized victims. As normal gun toting, red blooded, Trump supporting Americans. There’s no other AAA like this and there has never been a time in this country where a game of this budget from a franchise of this level of established credibility has put American gamers in this position. This will be an experience like no other for everyone. White American players will be forced to actually sympathize with the enemies on the screen. Minorities will on some level finally get to experience what it’s like to be a white American male gamer. I can’t see myself not playing this game. And you can damn sure bet I’m gonna use a Black avatar. This whole experience sounds nuts. Honestly it’s sad that in 2017 such an experience sounds so off the deep end because it means that such experiences aren’t a normal part of gaming. I can list off tons of games where you kill enemies of any other race in various countries in various time periods. But when it comes to white American enemies, it’s basically never in a realistic setting. It’s a dystopian future or zombies or aliens pretending to be humans or some other such mumbo jumbo to defuse the situation. This will be a definite first for so many gamers out there around the world.

fishing in montana

Now I’m not one to usually support politics in games, but that’s only a half truth. What I have an issue with is people inserting politics into games that aren’t political for their own grandstanding and agendas. For example, making Street Fighter V a discussion about sexism and female objectification is stupid. Trying to argue that the Mario Bros. franchise is an example of how people have been indoctrinated with sexism is just unfounded and generally ridiculous. Note I’m not saying that issues like sexism aren’t real issues. I’m merely saying that people tend to insert politics into games unnecessarily and often unrightfully because games and gamers are an easy target. So in those cases I’m all for the “keep politics out of games” argument. But when a game actually is political and intentionally is written about real political issues, especially in a realistic modern setting like in the case of Far Cry 5, then I’m all for it. If you go into Far Cry 5 thinking it won’t be or shouldn’t be political then you’re an idiot and you’re playing the wrong games. This is a political game and the entire experience, both in and out of the game, will be and should be political.

games and politics

This will be a highly polarizing and political experience. I can already see some of the things that are going to happen. Live streams and YouTube videos of Mexican avatars killing white people. Fox News doing stories about how this game promotes domestic terrorism and violence against white Americans. Various hate groups and media arguing that the game paints hard working lower and middle class Americans in an unfair light. Trump will probably make a statement about the game at some point. I won’t be surprised if it gets banned in certain cities or even states. It’s become that kind of America. It’s gonna be a circus and I’m totally in support of that.

I’ve already seen a lot of people online saying that a game like this is inappropriate right now. I disagree. I think a game like this is most appropriate right now. It’s when things like this actually are happening that it matters most. It’s when people are already talking about this sort of thing and these sorts of fears that it matters most to make a game or movie discussing these issues. What I like most about what I’ve read so far is that the game is not taking extreme positions against religion or targeting certain races. It’s specifically villainizing extremism. A lot of people today are altogether anti-religious and think religion is the problem with American conservatives. But that’s an oversimplification of the issue. Supposedly this debate comes up in the game through the fact that you’re fighting a religious cult, but one of your main helpers in the game is a Black pastor. I really like this move because it shows that Ubisoft has really put some thought into how they want to portray these serious issues in current American politics.

religion far cry 5

Now I’m prematurely giving Ubisoft a lot of credit for things that haven’t happened yet. It is extremely possible, and very likely based on their recent track record, that this game will only scratch the surface and then quickly fizzle out. The studio is great at picking settings. But they aren’t great at writing full-fledged stories. Take a game like Watch Dogs. Great premise, lackluster delivery. Every Assassin’s Creed since like three, if I’m being nice, has a similar problem. Great settings coupled with terrible writing. I’m also not expecting much from the gameplay. It’s gonna pretty much be the same FPS experience they always deliver with a couple new bells and whistles. I’m playing this game strictly for the plot and I’m hoping they don’t screw it up. They need to write an amazing, fully developed, powerful story and not pull any punches. If they just deliver that I’ll be happy. Also the game has coop and I’ve already planned to play it with my Mexican friend. A Black guy and a Mexican guy killing rednecks in the backwoods of America. That sounds like a YouTube series to me.

Now I know I went a little overboard in certain places in this post, but I was trying to drive home a point that too many Americans still don’t seem to get. I’m hoping Far Cry 5 is good and if it is good I believe it can do a lot to bridge that gap. Or start another Civil War. Both are totally possible in the current political climate.

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